Lighting is everything in photography and on Instagram it is even more important. Bare in mind that people are going to see your pictures in their phones. That is a small screen. So anything clear, bright and easy to see will help anyone who finds your media.
If you are a business trying to meet your clients where they are you might have a business account in Instagram. Well done, if you are one of them, congratulations! You have done the first move, and it’s a clever one, believe me.
I’m sure you are aware that opening your account is just the beginning. To meet your clients you are going to need a little bit more: an Instagram Strategy. Do you have one?
On June 2nd Instagram announced plans to roll out ad campaigns to businesses of all types and sizes by the end of 2015. Until now, advertising on Instagram had been offered only to a few hand picked companies. Instagram ads are the result of the company working closely with these early advertisers and agencies to ensure this content felt “native to the platform”.
What lessons can you learn from the pioneers? And how can you incorporate these lessons into your Instagram Strategy?
Not long ago I mentioned in this blog that it seemed Instagram wants to delight and surprise us with updates and new features every month. Well, it is a fact. On the 27th of April Instagram announced the introduction of three new filters and, please play attention, emoji hashtags.
For many this new feature would seem irrelevant. For those of us who are closely following the moves of the platform confirms the interest of Instagram and Facebook to boost the use of the new visual language by providing more tools to color its “grammar”.
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