If you are a business trying to meet your clients where they are you might have a business account in Instagram. Well done, if you are one of them, congratulations! You have done the first move, and it’s a clever one, believe me.
I’m sure you are aware that opening your account is just the beginning. To meet your clients you are going to need a little bit more: an Instagram Strategy. Do you have one?
On June 2nd Instagram announced plans to roll out ad campaigns to businesses of all types and sizes by the end of 2015. Until now, advertising on Instagram had been offered only to a few hand picked companies. Instagram ads are the result of the company working closely with these early advertisers and agencies to ensure this content felt “native to the platform”.
What lessons can you learn from the pioneers? And how can you incorporate these lessons into your Instagram Strategy?
Can you think of anything more powerful to find new clients than getting them to daydream about your products? In this post I like to share experiences from three top interior designers on how they make their clients daydream using Instagram.
On May 18th I was invited to speak to some of best interior designers in Spain in an event hosted for the prestigious Spanish deco fair Casa Decor that is celebrating its 50th edition. I was thrilled to be there and I want to thank again Casa Decor for this enriching opportunity.
Wouldn’t it be fantastic to have a thousand new followers in your account in a week or less? Growing a business account organically takes time and it needs a good strategy. For that reason many apps and web-based robots promise to generate attention and grow their users accounts by auto-liking, auto-commenting and following/unfollowing techniques.
If you are considering using a robot to grow your followers quickly, please take a few minutes to read this. Yes, who doesn’t want their follower count to grow fast? But, let me talk to you today about robots that help you grow your account, about what does it represent from a business point of view, and why they are bad for your brand.
With nearly 400 million active users, cool street cred, and visual storytelling Instagram is the place to be for brands to find new clients. However, many people wonder about Instagram’s interest for business because the pictures are not clickable. Especially since many ROI ad models are built on per 1000 clicks model (CPM), they incorrectly assume “no link, no provable ROI.” Fear not, there is a way to prove return on investment on Instagram.
Not long ago I mentioned in this blog that it seemed Instagram wants to delight and surprise us with updates and new features every month. Well, it is a fact. On the 27th of April Instagram announced the introduction of three new filters and, please play attention, emoji hashtags.
For many this new feature would seem irrelevant. For those of us who are closely following the moves of the platform confirms the interest of Instagram and Facebook to boost the use of the new visual language by providing more tools to color its “grammar”.