Blog : Hashtag Strategy

What does an Instagram Strategy look like?

What does an Instagram Strategy look like?

If you are a business trying to meet your clients where they are you might have a business account in Instagram. Well done, if you are one of them, congratulations! You have done the first move, and it’s a clever one, believe me.

 

I’m sure you are aware that opening your account is just the beginning. To meet your clients you are going to need a little bit more: an Instagram Strategy. Do you have one?

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How to master Instagram for Business: the power of a dream

How to master Instagram for Business: the power of a dream

Can you think of anything more powerful to find new clients than getting them to daydream about your products? In this post I like to share experiences from three top interior designers on how they make their clients daydream using Instagram.

 

On May 18th I was invited to speak to some of best interior designers in Spain in an event hosted for the prestigious Spanish deco fair Casa Decor that is celebrating its 50th edition. I was thrilled to be there and I want to thank again Casa Decor for this enriching opportunity.

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Emoji Hashtags, the New Visual Language and how to be fluent in it

Emoji Hashtags, the New Visual Language and how to be fluent in it

Not long ago I mentioned in this blog that it seemed Instagram wants to delight and surprise us with updates and new features every month. Well, it is a fact. On the 27th of April Instagram announced the introduction of three new filters and, please play attention, emoji hashtags.

 

For many this new feature would seem irrelevant. For those of us who are closely following the moves of the platform confirms the interest of Instagram and Facebook to boost the use of the new visual language by providing more tools to color its “grammar”.

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