Blog : Niche & New Clients

Visual Communication And The Power Of Digital Word Of Mouth

Visual Communication And The Power Of Digital Word Of Mouth

Ever since I can remember I’ve loved fashion. The small city where I grew up has always been known for a really good sense of dress style. I love to dress up for the occasion paying attention to what I want to express with my selection. And, if you ask my mum, she will tell you how tired she was to see my piles of Elle and Vogue magazines; I didn’t consent to throw them away until very recently.

 

Fashion is communication. It is expression. From my teenage days devoted to those glossy magazines little has changed in the way people use fashion to make statements, to be part of a tribe or group, to differentiate themselves from the crowd or to blend in.

 

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What does an Instagram Strategy look like?

What does an Instagram Strategy look like?

If you are a business trying to meet your clients where they are you might have a business account in Instagram. Well done, if you are one of them, congratulations! You have done the first move, and it’s a clever one, believe me.

 

I’m sure you are aware that opening your account is just the beginning. To meet your clients you are going to need a little bit more: an Instagram Strategy. Do you have one?

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How to master Instagram for Business: the power of a dream

How to master Instagram for Business: the power of a dream

Can you think of anything more powerful to find new clients than getting them to daydream about your products? In this post I like to share experiences from three top interior designers on how they make their clients daydream using Instagram.

 

On May 18th I was invited to speak to some of best interior designers in Spain in an event hosted for the prestigious Spanish deco fair Casa Decor that is celebrating its 50th edition. I was thrilled to be there and I want to thank again Casa Decor for this enriching opportunity.

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How to grow your followers on Instagram

How to grow your followers on Instagram

Wouldn’t it be fantastic to have a thousand new followers in your account in a week or less? Growing a business account organically takes time and it needs a good strategy. For that reason many apps and web-based robots promise to generate attention and grow their users accounts by auto-liking, auto-commenting and following/unfollowing techniques.

 

If you are considering using a robot to grow your followers quickly, please take a few minutes to read this. Yes, who doesn’t want their follower count to grow fast? But, let me talk to you today about robots that help you grow your account, about what does it represent from a business point of view, and why they are bad for your brand.

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Emoji Hashtags, the New Visual Language and how to be fluent in it

Emoji Hashtags, the New Visual Language and how to be fluent in it

Not long ago I mentioned in this blog that it seemed Instagram wants to delight and surprise us with updates and new features every month. Well, it is a fact. On the 27th of April Instagram announced the introduction of three new filters and, please play attention, emoji hashtags.

 

For many this new feature would seem irrelevant. For those of us who are closely following the moves of the platform confirms the interest of Instagram and Facebook to boost the use of the new visual language by providing more tools to color its “grammar”.

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