Blog : Business Goals

What does an Instagram Strategy look like?

What does an Instagram Strategy look like?

If you are a business trying to meet your clients where they are you might have a business account in Instagram. Well done, if you are one of them, congratulations! You have done the first move, and it’s a clever one, believe me.

 

I’m sure you are aware that opening your account is just the beginning. To meet your clients you are going to need a little bit more: an Instagram Strategy. Do you have one?

Read More

How to master Instagram for Business: the power of a dream

How to master Instagram for Business: the power of a dream

Can you think of anything more powerful to find new clients than getting them to daydream about your products? In this post I like to share experiences from three top interior designers on how they make their clients daydream using Instagram.

 

On May 18th I was invited to speak to some of best interior designers in Spain in an event hosted for the prestigious Spanish deco fair Casa Decor that is celebrating its 50th edition. I was thrilled to be there and I want to thank again Casa Decor for this enriching opportunity.

Read More

Instagram ROI. The Science and The Art

Instagram ROI. The Science and The Art

With nearly 400 million active users, cool street cred, and visual storytelling Instagram is the place to be for brands to find new clients. However, many people wonder about Instagram’s interest for business because the pictures are not clickable. Especially since many ROI ad models are built on per 1000 clicks model (CPM), they incorrectly assume “no link, no provable ROI.” Fear not, there is a way to prove return on investment on Instagram.

Read More